MARKETING PLAN FOR TECH STARTUPS

MARKETING PLAN FOR TECH STARTUPS

Building a product is hard. Getting anyone to notice it is harder. In a world where AI, new channels, and shifting buyer behaviors constantly reshape the landscape, it’s easy to chase shiny objects and lose sight of the non-negotiable fundamentals that never change.

That is why I wrote this book:

• To share the universal and timeless lessons I learned at Google and in the startup trenches
• To distill the enduring strategies behind the success of companies like Anthropic, Apple, and Netflix
• To bring together the wisdom of a dozen Silicon Valley leaders who built category-defining brands

This is not theory. It’s a hands-on guide for founders who need to break through the noise and for marketing leaders who want to re-ground their teams in what matters most.

You’ll learn how to:

• Apply scientific precision to positioning so your product’s value is unmistakably clear.
• Use emotional storytelling to connect with customers before the rational pitch even begins.
• Build relentless consistency so every touchpoint reinforces the same promise and compounds trust.

With these fundamentals in place, you can design repeatable acquisition loops, run experiments that generate insight, and scale what works without losing direction.

Startup founders will find a shortcut to building clarity and focus under pressure.

Marketing executives will get a timely gut check to align their teams and accelerate growth.

Whether you’re shipping your first product or leading a global team, Marketing Plan for Tech Startups (and Not Only) equips you with practical strategies, real-world examples, and an 18-element framework spanning vision, strategy, and execution.

📣 What Readers Are Saying:

"Justyna's framework was a timely kick in the pants."
"As a marketing leader at a startup right now, Justyna's Marketing Plan was a valuable refresher. When your startup is moving fast and resources are limited, you need a gut check to ensure nothing critical is being overlooked. Justyna's framework ties everything together and helps align the (extended) team around clear focus areas. Driving that understanding and alignment is critical to having the right impact."
— Scott Buchanan, CMO at Stacklok

"A strong framework of pragmatic best practices."
“Just as StrengthsFinder revealed the power of leaning into individual strengths, this book helps you amplify your product’s strengths with focus and discipline. I found Justyna’s book to be a strong framework of pragmatic best practices for startups navigating fast-paced dynamics.”
— Ethel Anderson, Account Director at Google Cloud

"A compass and a roadmap."
“As a marketing and PR consultant for startups, I know how important it is to position clearly and tell a compelling story. Justyna Bak’s book makes that process accessible and inspiring. Whether you’re defining a new category or aligning GTM strategy, this book offers timeless axioms of precision, storytelling, and consistency.”
— Colleen Martell, Founder of Martell Communications

🎯 Pre-order now to secure your copy, gain early access to exclusive insights, and start building a marketing plan that actually works.

Pre-order now to secure your copy, gain early access to exclusive insights, and start building a marketing plan that actually works.