MARKETING PLAN FOR TECH STARTUPS - TEMPLATE

Marketing Plan PowerPoint Template Preview

This template gives founders and marketing leaders a simple way to build, share, and run a complete go-to-market. Organized into three parts—Vision, Strategy, and Execution—it covers 18 essential elements, from competitive analysis, target segments, and positioning/UVPs to GTM strategy, customer journeys, channels, promotion, partnerships, milestones, and metrics. Use the included templates and checklists to align fast and execute with confidence.

Why download this PPT

• Go from ideas to a complete plan fast. The deck walks you through the 18 elements of a startup marketing plan across Vision, Strategy, and Execution, so you don’t start from a blank slide.
• Work the critical pieces in the right order. From current situation, competition, segments, positioning, UVPs, and pricing to GTM, journey, channels, promotion, demand gen, partnerships, then milestones, metrics, and reviews. It’s all scaffolded for you.
• Guided prompts + real examples. Each section includes short guidance and example references (e.g., SWOT, competitive analysis, positioning, UVPs, pricing, messaging), so teams know what “good” looks like.
• Built for how startups actually buy and grow. The slides emphasize aligning your narrative, channels, and demand to each customer journey stage.

What you’ll be able to do this week

• Map your current situation and SWOT to get honest about where you stand.
• Identify target segments and simple personas that drive focus.
• Write a one-sentence positioning statement and crisp UVPs customers understand.
• Align pricing with value, not competitors’ stickers.
• Plan a focused GTM and channel mix tied to the journey.
• Stand up promotion and demand gen that actually move prospects forward.
• Set milestones, timelines, and metrics to keep everyone honest.