MARKETING PLAN FOR TECH STARTUPS - BOOK
MARKETING PLAN FOR TECH STARTUPS
Building a product is hard. Getting anyone to notice it is harder. In a world where AI, new channels, and shifting buyer behaviors constantly reshape the landscape, it’s easy to chase shiny objects and lose sight of the non-negotiable fundamentals that never change.
That is why I wrote this book:
- To share lessons from the Fortune 100 and startup trenches
- To distill the secret sauce behind iconic tech brands
- To bring you the wisdom of leaders who built them
This is not theory. It’s a hands-on guide for founders who need to break through the noise and for marketing leaders who want to re-ground their teams in what matters most.
You’ll learn how to:
- Apply scientific precision to positioning so your product’s value is unmistakably clear.
- Use emotional storytelling to connect with customers before the rational pitch even begins.
- Build relentless consistency so every touchpoint reinforces the same promise and compounds trust.
With these fundamentals in place, you can design repeatable acquisition loops, run experiments that generate insight, and scale what works without losing direction.
Startup founders will find a shortcut to building clarity and focus under pressure.
Marketing executives will get a timely gut check to align their teams and accelerate growth.
Whether you’re shipping your first product or leading a global team, Marketing Plan for Tech Startups (and Not Only) equips you with practical strategies, real-world examples, and an 18-element framework spanning vision, strategy, and execution.
📣 What Readers Are Saying:
"A must-read for all founders."
“Too many startups try to be all things to all people. The Marketing Plan for Tech Startups shows why that fails and offers practical advice to acquire customers and scale growth. I’m calling all founders: this is a must-read.”
— Jeanine Banks, Investor and VP of Developer X, Google"Justyna's framework was a timely kick in the pants."
"As a marketing leader at a startup right now, Justyna's Marketing Plan was a valuable refresher. When your startup is moving fast and resources are limited, you need a gut check to ensure nothing critical is being overlooked. Justyna's framework ties everything together and helps align the (extended) team around clear focus areas. Driving that understanding and alignment is critical to having the right impact."
— Scott Buchanan, CMO at Stacklok
"Saves months of wasted effort."
“Justyna Bak reframes milestones as moments to validate assumptions and recalibrate risks. That perspective alone can save startups months of wasted effort.”
— Susan Schramm, Founder, Go-to-Market Impact"A North Star for startups."
“The strongest, most lasting customer loyalty starts with a company’s own identity. This book makes that path clear.”
— Filippo Rocca, CEO, Subbyx
🎯 Order now to gain early access to exclusive insights, and start building a marketing plan that actually works.
TAKE A LOOK INSIDE
Preview the book here https://ebook.techsurprises.com/
Marketing Plan PowerPoint Template Preview
This template gives founders and marketing leaders a simple way to build, share, and run a complete go-to-market. Organized into three parts—Vision, Strategy, and Execution—it covers 18 essential elements, from competitive analysis, target segments, and positioning/UVPs to GTM strategy, customer journeys, channels, promotion, partnerships, milestones, and metrics. Use the included templates and checklists to align fast and execute with confidence.
Why download this PPT
- Go from ideas to a complete plan fast. The deck walks you through the 18 elements of a startup marketing plan across Vision, Strategy, and Execution, so you don’t start from a blank slide.
- Work the critical pieces in the right order. From current situation, competition, segments, positioning, UVPs, and pricing to GTM, journey, channels, promotion, demand gen, partnerships, then milestones, metrics, and reviews. It’s all scaffolded for you.
- Guided prompts + real examples. Each section includes short guidance and example references (e.g., SWOT, competitive analysis, positioning, UVPs, pricing, messaging), so teams know what “good” looks like.
- Built for how startups actually buy and grow. The slides emphasize aligning your narrative, channels, and demand to each customer journey stage.
What you’ll be able to do this week
- Map your current situation and SWOT to get honest about where you stand.
- Identify target segments and simple personas that drive focus.
- Write a one-sentence positioning statement and crisp UVPs customers understand.
- Align pricing with value, not competitors’ stickers.
- Plan a focused GTM and channel mix tied to the journey.
- Stand up promotion and demand gen that actually move prospects forward.
- Set milestones, timelines, and metrics to keep everyone honest.
Contact me
More of Justyna’s work can be found at